To put it into context, links from other websites to yours, pass what we call “ domain authority”, thus increasing the ranking potential of every page of your website whereas internal links pass “ page authority” from one page to the next. When you link one of your web pages to another, it will pass some of its credibility to that page, in turn increasing the probability of the page also ranking. When it comes to search optimization, internal links pass authority from one page to another, creating a flow of authority. Consequently, internal links are an important SEO tool for you and are crucial for a good search engine ranking. They understand that your content belongs together, builds on each other, and thus concludes in a high user relevance. The second crucial point is that your visitors and search engines like Google find their way around your website better through internal links. In other words, they simply enjoy using your website. This is because they can access relevant information more readily, which results in a better overall user experience. Internal links ensure that, on average, a prospective customer stays longer on your website, comes back if necessary, and is ultimately more likely to buy something. Readers and Google will be equally happy about this! What Are the Benefits of Internal Links? If you can link your website content together in a meaningful way, you’ll have created a network of information, which in turn increases the usability of your website. With the help of internal links, you can navigate them to said information or offer with a swift click of the mouse. When a potential customer reads one of your blog articles, he or she is often interested in further information on the topic or an available offer. The Main Function of Internal Links for Visitors Your website navigation is an example of internal linking. With internal links, you direct the reader to other content on your own website. These are links you include on your own website that lead to an external site, for example, that of a business partner. For example, a link to a specific article you published on your site. These link to your website from external websites. There are essentially three different types of links on websites: Backlinks:
While many entrepreneurs put enormous effort into building their URL structure and external links, the attention to internal linking is rather scanty in comparison - a big mistake! In this article, we’ll tell you why internal links are a crucial tool for SEO and the success of your website, as well as how to use and build them in a smart, professional way. Optimizing Your SEO Content With BlogTec.Internal Linking for SEO: 7 Best Practices.Google’s Criteria for Evaluating Internal Links.What Are the Benefits of Internal Links?.The Main Function of Internal Links for Visitors.